Today we’ll consider responses to two more questions from the Global Study of Product Team Performance. How do your organization’s practices compare to the findings shared by survey participants? Question: …
Market View Analysis: A Closer Look
In my last post I began a presentation of the components of a market view analysis and how to present them to your company leadership. This week, I’m picking up …
Product Launch: Ending With a Flourish
Your company is on display when you launch a product. Will your organization look well organized, smart, and successful? Or, will the process leave your team constantly fighting fires and …
Product Vision: Driving Organization Alignment
Throughout the previous few posts, I’ve discussed the process of building and sharing your product vision. In this post we’ll explore how product managers can get employees vested in the …
Testing Product Strategy on Clients and Prospects
Gain Top Client’s and Prospects’ Perspective In previous posts you’ve brainstormed your product vision with company thought leaders and made adjustments. Now it’s time to engage a few key players …
Product Strategy: Anticipating Market Opportunities
Identifying Market Opportunities Wayne Gretzky, one of the world’s great hockey players, once said, “Skate to where the puck is going to be, not where it has been.” The statement …