Once you’ve selected your approach to the product launch, you’re ready to prepare your product brief. As you’ll remember from my last post, there are essentially three approaches to product …
Product Launch: Ending With a Flourish
Your company is on display when you launch a product. Will your organization look well organized, smart, and successful? Or, will the process leave your team constantly fighting fires and …
Develop a Well Conceived Advisory Council Charter
My recent post provided tips for getting the right people on your Customer Advisory Council. Today I’m going to share essentials for the Charter that will guide the group. Advisory …
Customer Advisory Council Tips
A practical way to engage customers in your product development process is to form a Customer Advisory Council. This Council gives you a structured way to gain client input. It …
Preserving Flexibility as a Product Manager
As a product manager, you put your heart, soul, and abilities into crafting your priorities, roadmaps, and requirements. There have been a considerable number of other people involved all along …
Setting Product Development Team Goals
In my last post I wrote about how vital it is for the development team to be in sync with one another. We identified four key product development team goals: …