How Do Usability Evaluation Methods Help The Development Process? Usability testing allows you to determine whether what’s been developed can be effectively used by customers. The test should result in …
The Art of Developing Your Launch Strategy
No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your …
What is a Product Roadmap?
Moving Your Product Strategy Forward When you begin developing your product roadmap, you start to envision how your product strategy will actually be accomplished. You tangibly define the phases or …
Developing A Product Vision and Strategy
Over the past few weeks we’ve considered a number of key product management tools. Today we will look at two of the most important: the Product Vision and Product Strategy …
Creating a Competitive Analysis Matrix
How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …
Storyboarding and Flow Diagrams
Over the past few weeks my posts have explored various tools to use in product concept investigation. This week we will continue by reviewing two additional problem scenario approaches. Each …