In a previous post I wrote about the importance of developing a product vision for your product or product line. In this post I want go a little bit deeper …
What is a Positioning Statement?
An effective positioning statement integrates the overarching value proposition and the actual positioning of the product into a high-level set of statements that summarize the overall solution. Positioning statements are …
Take Part in Our 5th Annual Study of Product Teams
A week ago we kicked off our 5th annual study of product teams. This year’s study is sponsored by our partners; Accelerance, Planbox and Project Connections. Our continuing market research enjoys the …
Take Charge Product Management Podcast with Greg Geracie
Recently, Greg Geracie, the author of Take Charge Product Management and president of Actuation Consulting appeared on YoursProductly, a podcast hosted by Ravi Kumar. Greg discussed many points of take …
Leading With Integrity
“The most important persuasion tool you have in your entire arsenal is integrity” – Zig Zigler There are many ways to become a successful leader. Great leaders, regardless of their …
The Technology Stack Fallacy
Over the weekend I was catching up on some reading material that had been piling up during the week. One of the articles, written by Christopher Mims of the WSJ, …