Once you’ve selected your approach to the product launch, you’re ready to prepare your product brief. As you’ll remember from my last post, there are essentially three approaches to product …
Develop a Well Conceived Advisory Council Charter
My recent post provided tips for getting the right people on your Customer Advisory Council. Today I’m going to share essentials for the Charter that will guide the group. Advisory …
Customer Advisory Council Tips
A practical way to engage customers in your product development process is to form a Customer Advisory Council. This Council gives you a structured way to gain client input. It …
Setting Product Development Team Goals
In my last post I wrote about how vital it is for the development team to be in sync with one another. We identified four key product development team goals: …
Understanding the Product Roadmap
A typical organization will have a roadmap for each product or family of products. It’s a resource that communicates vital information to internal and external audiences. Product roadmaps are also a …
How to Identify the Current Value Proposition
Company resources can be a gold mine for product managers. Particularly if product managers want to gain a clearer picture of the way products are being marketed. There are 11 …