A Product Scorecard is a great way for you, the Product Manager to track a variety of financial and operational metrics important to achieving your financial goals. Using information in …
Sharing Competitive Information
Recently we discussed the importance of developing a competitive analysis specifically for customer-facing teams. Today, I’m going to provide tips for sharing competitive information with these teams. Make Use of …
Narrative Competitive Analysis
In my recent post, I discussed the in-depth market analysis you’ll share with company leadership. Naturally, this report’s information is too sensitive to be shared with everyone. In this post …
Market View Analysis: A Closer Look
In my last post I began a presentation of the components of a market view analysis and how to present them to your company leadership. This week, I’m picking up …
Market Analysis: Seeing the Big Picture
Knowing your market is one key to success in business. But before zeroing in on specific market threats, it’s a good idea to focus on seeing the big picture. Your …
Timely Competitive Analysis
In business you can never afford to lose sight of your competition. That’s a good mantra for every product manager to remember. Staying abreast of what’s going on throughout your …