How to Use a Competitive Analysis Matrix Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product …
Narrative Competitive Analysis
In my recent post, I discussed the in-depth market analysis you’ll share with company leadership. Naturally, this report’s information is too sensitive to be shared with everyone. In this post …
Timely Competitive Analysis
In business you can never afford to lose sight of your competition. That’s a good mantra for every product manager to remember. Staying abreast of what’s going on throughout your …