How can Product Managers gauge their effectiveness? Look to your company’s internal measures of success for answers. Be sure to consider both quantitative and qualitative success metrics. To evaluate how …
Creating Your Product Scorecard
A Product Scorecard is a great way for you, the Product Manager to track a variety of financial and operational metrics important to achieving your financial goals. Using information in …
Product Scorecard – Documenting Results
It is vital that Product Managers document their results in objective data. As you work with your organization’s diverse personalities you’ll encounter many opinions. Don’t be overly swayed by these …
Sharing Competitive Information
Recently we discussed the importance of developing a competitive analysis specifically for customer-facing teams. Today, I’m going to provide tips for sharing competitive information with these teams. Make Use of …
Narrative Competitive Analysis
In my recent post, I discussed the in-depth market analysis you’ll share with company leadership. Naturally, this report’s information is too sensitive to be shared with everyone. In this post …
Market View Analysis: A Closer Look
In my last post I began a presentation of the components of a market view analysis and how to present them to your company leadership. This week, I’m picking up …