A Product Scorecard is a great way for you, the Product Manager to track a variety of financial and operational metrics important to achieving your financial goals. Using information in …
Product Scorecard – Documenting Results
It is vital that Product Managers document their results in objective data. As you work with your organization’s diverse personalities you’ll encounter many opinions. Don’t be overly swayed by these …
Market View Analysis: A Closer Look
In my last post I began a presentation of the components of a market view analysis and how to present them to your company leadership. This week, I’m picking up …
Market Analysis: Seeing the Big Picture
Knowing your market is one key to success in business. But before zeroing in on specific market threats, it’s a good idea to focus on seeing the big picture. Your …
Timely Competitive Analysis
In business you can never afford to lose sight of your competition. That’s a good mantra for every product manager to remember. Staying abreast of what’s going on throughout your …
Building a Launch Plan Framework
When your Product Brief is complete, it’s time to move your focus to developing a Product Launch Plan Framework. This important document will become your roadmap for completing all the …