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Product Vision: Driving Organization Alignment

In Agile, Alignment, Disruptive product, Innovation, Marketing, Organizations, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, User Experienceby Leave a Comment

Throughout the previous few posts, I’ve discussed the process of building and sharing your product vision. In this post we’ll explore how product managers can get employees vested in the …

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What is a Positioning Statement?

In 2016, Agile, Business Analysis, Innovation, Marketing, positioning statement, Product Management, Product Management Toolkit, Product Marketing, Product Owner, Project Management, Take Charge Product Management, User Experienceby Leave a Comment

An effective positioning statement integrates the overarching value proposition and the actual positioning of the product into a high level set of statements the summarize the overall solution. Positioning statements …