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Product Vision: Driving Organization Alignment

In Agile, Alignment, Disruptive product, Innovation, Marketing, Organizations, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Project Management, Scrum, Take Charge Product Management, User Experience by [email protected]

Throughout the previous few posts, I’ve discussed the process of building and sharing your product vision. In this post we’ll explore how product managers can get employees vested in the …

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What is a Positioning Statement?

In 2016, Agile, Business Analysis, Innovation, Marketing, positioning statement, Product Management, Product Management Toolkit, Product Marketing, Product Owner, Project Management, Take Charge Product Management, User Experience by [email protected]

An effective positioning statement integrates the overarching value proposition and the actual positioning of the product into a high-level set of statements that summarize the overall solution. Positioning statements are …