Methods Used for Product Development Our market research in 2013 illustrates that Blended (one that incorporates some waterfall and some Agile) is chosen most often (43%) by our survey respondents as …
Which Executives Do Product Teams Work Most Closely With?
In our 2013 Study of Product Team Performance we wanted to know which executives product teams work most closely with. Survey respondents indicate the following roles are most prevalent. The …
How Well Defined is the Product Manager Role in Your Organization?
Interestingly, this year’s Study of Product Team Performance illustrates a direct correlation between high performance and how well the role of the product manager is defined. When the role is …
The Importance of Product Launch
Companies often spend millions of dollars on product development efforts and carefully monitor and control the entire process only to treat the product launch process as an afterthought. It is …
What Product Team Role has the Most Influence with the Executive Team?
In this year’s Study of Product Team Performance we asked “what product team member had the most influence with the executive team?” The responses were overwhelming tilted in the direction …
The ProdBOK Guide is Now Available on Kindle at Amazon.com
Since the launch of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK Guide) several weeks ago I have been asked by a large number of people …