As part of this year’s Study of Product Team Performance we asked product team members to describe the nature of their relationship with marketing or product marketing. We know from …
Should Product Teams Understand Their Product’s Sales Cycle?
The Product Team’s Knowledge of the Sales Cycle While the data show the majority of product teams have managed to strike a strong relationship with their organization’s sales team, with only occasional …
9 Principles That Product Managers Can Learn From Navy SEALS
I recently read an article in the Wall Street Journal entitled “Life Lessons from Navy SEAL Training*.” The article is based upon a commencement speech given by Admiral William H. …
What’s the Difference Between a Value Proposition and a Positioning Statement?
It’s easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct statements that each have their own …
How Embedded Is Product Marketing In Your Product Development Process?
We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …
The Most Commonly Cited Reasons for a Failed Product Launch
Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are …