I recently started a book by Ben Horowitz entitled “The Hard Thing About Hard Things.” Ben covers a wide range to topics which are particularly pertinent to CEO’s and entrepreneurs …
Is Your Product Team Part of the 10%?
Each year Actuation Consulting conducts a global study of product team performance. This will be the third year we have conducted our study. As I write this, we are putting …
9 Principles That Product Managers Can Learn From Navy SEALS
I recently read an article in the Wall Street Journal entitled “Life Lessons from Navy SEAL Training*.” The article is based upon a commencement speech given by Admiral William H. …
Why Are So Few Product Management Organizations Proactive?
Why are so few product management organizations proactive? The Merriam-Webster dictionary defines the word proactive as: “controlling a situation by making things happen or by preparing for possible future problems“. Successful product …
Military Strategy Applied to Product Marketing
Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …
How Embedded Is Product Marketing In Your Product Development Process?
We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …