There is a first time for everything. If you have been asked to participate in an industry analyst briefing, but have never done it before, here are some things to …
Marketing And The Product Team – How To Nurture A Positive Relationship
One of the issues that organizations encounter as they scale is optimizing the working relationship between marketing (or product marketing) and the product team. So in our most recent market …
Should Product Teams Understand Their Product’s Sales Cycle?
The Product Team’s Knowledge of the Sales Cycle While the data show the majority of product teams have managed to strike a strong relationship with their organization’s sales team, with only occasional …
Are Project Managers Valued Anymore?
The project management profession has been evolving alongside the emergence of Agile methodologies, such as Scrum, which has forced a degree of professional self-reflection on the role of the project manager in an Agile …
Sales and the Product Team – How Strong Is Your Relationship?
How Do Product Teams Perceive Their Relationship With Sales? In our recent study of high performance product teams we asked a question regarding how product teams view their relationship with …
Why Are So Few Product Management Organizations Proactive?
Why are so few product management organizations proactive? The Merriam-Webster dictionary defines the word proactive as: “controlling a situation by making things happen or by preparing for possible future problems“. Successful product …