I trace the increasing acceptance and implementation of high quality user experience (UX) to what I call the “Apple wave.” Apple’s emphasis on the quality of the user experience transformed …
Voice of the Customer: Why Are Organization’s So Poor At Acknowledging Customer Feedback?
Organizations around the world tout their desire to listen to and capture customer feedback and suggestions. Listening to the “voice of the customer” is widely regarded as the de facto …
Preparing For Your First Industry Analyst Briefing
There is a first time for everything. If you have been asked to participate in an industry analyst briefing, but have never done it before, here are some things to …
How Effective Is Your Product Team?
Our research into the effectiveness of product teams has painted a somewhat stark picture of how product teams perceive their own levels of performance. The data illustrates that only a minority …
Marketers – How Strong Is Your Relationship With The Product Development Team?
As part of this year’s Study of Product Team Performance we asked product team members to describe the nature of their relationship with marketing or product marketing. We know from …
Should Product Teams Understand Their Product’s Sales Cycle?
The Product Team’s Knowledge of the Sales Cycle While the data show the majority of product teams have managed to strike a strong relationship with their organization’s sales team, with only occasional …