A practical way to engage customers in your product development process is to form a Customer Advisory Council. This Council gives you a structured way to gain client input. It …
Engaging Your Customers In the Development Process
Direct customer involvement in the development process is becoming increasingly important. The more customer involvement the greater your chance of developing a product that meets customer needs. The goal is to …
Preserving Flexibility as a Product Manager
As a product manager, you put your heart, soul, and abilities into crafting your priorities, roadmaps, and requirements. There have been a considerable number of other people involved all along …
Requirements in a Non-Agile Organization
Today it is easy to assume that all organizations have adopted an Agile approach to product development. While Agile methods are very popular Waterfall and the combination of Waterfall with …
Product Lifecycle Management (PLM): Establish a Framework
When you are ready to move from strategizing to executing a plan, the first step is to understand expectations. If your organization has recently moved from a start-up to a …
Steps Executives Can Take to Improve Performance
In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams. These …