The latest Global Study of Product Team Performance Survey provided insights in product management roles, methodologies and increasing product profitability. Let’s take a closer look.
Question: Which of the following methodologies do you associate with increasing your product’s profitability?
| Response | Percentage |
| Agile/Scrum | 51.1% |
| Blended (Some Waterfall, some Agile) | 22.4% |
| Don’t know | 15.7% |
| Waterfall | 3.5% |
| Other | 3.5% |
| Kanban | 2.8% |
Product Profitability – Drilling Down on the Response
More than half of survey respondents (52.1%) named Agile/Scrum as the methodology most often associated with increasing product profitability. Blended (some Waterfall, some Agile) was a distant second with 22.4% of responses. Waterfall (3.5%) and Kanban (2.8%) barely garnered any responses. However, it is interesting to note that a significant 15.7% of respondents are unclear which methodology is associated with growing product’s productivity.
Question: Which of the following product management professionals does your organization utilize? (Check one.)
| Response | Percentage |
| Product Managers | 40.6% |
| Both Product Managers and Product Owners | 32.3% |
| Product Owners | 16.1% |
| Neither | 11.0% |
Product Management Roles – What the Responses Tell Us
Slightly more than 40% of respondents indicated that their organization uses product managers. Nearly a third (32.3%) described use of both product managers and product owners. An even smaller number (16.1%) indicated that the only product management pros in their company were product owners. Sadly, a full 11% replied that their companies use neither product managers nor product owners.
Coming Up
Next week we will dig deeper into the responses generated by the Global Study Product Team Performance Survey. The survey findings (and thus this series of posts) will culminate in the revelation of the six new key performance indicators shared by high-performing teams. These are factors you can use to increase your own company’s success.
Advancing the Profession of Product Management™
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