We began tracking product development methodology adoption rates back in 2012, the first year we launched our global Study of Product Team Performance. Much has changed since 2012. Over the …
Is Your Product Team Part of the 10%?
Each year Actuation Consulting conducts a global study of product team performance. This will be the third year we have conducted our study. As I write this, we are putting …
10 Workplace Skills That Are Increasingly Important To Your Success
Recently the Institute for the Future published a study* identifying key workplace skills that are essential for professional success. The IFTF believes that there are 10 skills that top the list. While I …
9 Principles That Product Managers Can Learn From Navy SEALS
I recently read an article in the Wall Street Journal entitled “Life Lessons from Navy SEAL Training*.” The article is based upon a commencement speech given by Admiral William H. …
What’s the Difference Between a Value Proposition and a Positioning Statement?
It’s easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct statements that each have their own …
How Embedded Is Product Marketing In Your Product Development Process?
We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …