Where Does Your Team Fall On The Requirements Continuum? Regardless of methodology used only 15% of product teams indicate that they benefit from consistently actionable requirements. Nearly two-thirds of survey responders indicate …
Training’s ROI According to Andy Grove
I recently started a book by Ben Horowitz entitled “The Hard Thing About Hard Things.” Ben covers a wide range to topics which are particularly pertinent to CEO’s and entrepreneurs …
Military Strategy Applied to Product Marketing
Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …
What’s the Difference Between a Value Proposition and a Positioning Statement?
It’s easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct statements that each have their own …
Product Launch – Five Things Product Team Members Would Change
As discussed in last week’s post, product launch continues to a be a consistent pain point for many organizations. Based upon the responses from our 2013 Study of Product Team Performance there …
The Most Commonly Cited Reasons for a Failed Product Launch
Since 2012 we have been investigating the various aspects that enable product teams to achieve high performance. Each year product launch is consistently cited as a problem area. There are …