Organizations around the world tout their desire to listen to and capture customer feedback and suggestions. Listening to the “voice of the customer” is widely regarded as the de facto …
How Effective Is Your Product Team?
Our research into the effectiveness of product teams has painted a somewhat stark picture of how product teams perceive their own levels of performance. The data illustrates that only a minority …
Marketers – How Strong Is Your Relationship With The Product Development Team?
As part of this year’s Study of Product Team Performance we asked product team members to describe the nature of their relationship with marketing or product marketing. We know from …
Should Product Teams Understand Their Product’s Sales Cycle?
The Product Team’s Knowledge of the Sales Cycle While the data show the majority of product teams have managed to strike a strong relationship with their organization’s sales team, with only occasional …
Sales and the Product Team – How Strong Is Your Relationship?
How Do Product Teams Perceive Their Relationship With Sales? In our recent study of high performance product teams we asked a question regarding how product teams view their relationship with …
Entrepreneur: Crazy Is A Compliment
The Wall Street Journal recently* ran an article on entrepreneurs. The substance of the article revolved around a book written by Linda Rottenberg entitled “Crazy Is A Compliment: The Power …