It’s easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct statements that each have their own …
How Embedded Is Product Marketing In Your Product Development Process?
We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …
How Essential Are Project Managers To Your Product Team’s Success?
We are in the midst of conducting our 2014 survey of Product Team Performance. This is an annual study we conduct to examine the factors that drive high performance product …
Product Development Methods and Their Adoption Rates
For the last two years we have been asking survey respondents about which product development methods their organizations utilize with an eye toward the trend line. We have found that …
Join The Study of Product Team Performance
Take Part in this Year’s Study of Product Team Performance! We Want to Learn How Your Organization is Performing Our annual study examines the dynamics of effective product teams by identifying the …
Product Launch – Five Things Product Team Members Would Change
As discussed in last week’s post, product launch continues to a be a consistent pain point for many organizations. Based upon the responses from our 2013 Study of Product Team Performance there …