The terms MRD, or Market Requirements Document, and PRD, or Product Requirements Document, are often used interchangeably. However, both documents are actually intended to serve a separate and distinct purpose. The core purpose of …
Want To Be A Product Manager? Here Are Five Tips To Help You Succeed
Many people aspire to become product managers. However, individuals can find it difficult to make the initial jump into the role. Unlike, project management or finance, the actual skills of …
10 Workplace Skills That Are Increasingly Important To Your Success
Recently the Institute for the Future published a study* identifying key workplace skills that are essential for professional success. The IFTF believes that there are 10 skills that top the list. While I …
9 Principles That Product Managers Can Learn From Navy SEALS
I recently read an article in the Wall Street Journal entitled “Life Lessons from Navy SEAL Training*.” The article is based upon a commencement speech given by Admiral William H. …
Why Are So Few Product Management Organizations Proactive?
Why are so few product management organizations proactive? The Merriam-Webster dictionary defines the word proactive as: “controlling a situation by making things happen or by preparing for possible future problems“. Successful product …
Military Strategy Applied to Product Marketing
Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …