As part of this year’s Study of Product Team Performance we asked product team members to describe the nature of their relationship with marketing or product marketing. We know from …
Should Product Teams Understand Their Product’s Sales Cycle?
The Product Team’s Knowledge of the Sales Cycle While the data show the majority of product teams have managed to strike a strong relationship with their organization’s sales team, with only occasional …
Are Project Managers Valued Anymore?
The project management profession has been evolving alongside the emergence of Agile methodologies, such as Scrum, which has forced a degree of professional self-reflection on the role of the project manager in an Agile …
Product Development Process Adoption: Can the Past Predict the Future?
What Our Product Development Process Adoption Data Shows We have been tracking adoption rates for a variety of product development processes since 2012. This is the first year that we …
Product Development Methods: Is Agile The Most Widely Used?
We began tracking product development methodology adoption rates back in 2012, the first year we launched our global Study of Product Team Performance. Much has changed since 2012. Over the …
Sales and the Product Team – How Strong Is Your Relationship?
How Do Product Teams Perceive Their Relationship With Sales? In our recent study of high performance product teams we asked a question regarding how product teams view their relationship with …