Recently the Institute for the Future published a study* identifying key workplace skills that are essential for professional success. The IFTF believes that there are 10 skills that top the list. While I …
Military Strategy Applied to Product Marketing
Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …
What’s the Difference Between a Value Proposition and a Positioning Statement?
It’s easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct statements that each have their own …
How Embedded Is Product Marketing In Your Product Development Process?
We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …
How Essential Are Project Managers To Your Product Team’s Success?
We are in the midst of conducting our 2014 survey of Product Team Performance. This is an annual study we conduct to examine the factors that drive high performance product …
Product Development Methods and Their Adoption Rates
For the last two years we have been asking survey respondents about which product development methods their organizations utilize with an eye toward the trend line. We have found that …