I recently read an article in the Wall Street Journal entitled “Life Lessons from Navy SEAL Training*.” The article is based upon a commencement speech given by Admiral William H. …
Why Are So Few Product Management Organizations Proactive?
Why are so few product management organizations proactive? The Merriam-Webster dictionary defines the word proactive as: “controlling a situation by making things happen or by preparing for possible future problems“. Successful product …
Military Strategy Applied to Product Marketing
Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …
What’s the Difference Between a Value Proposition and a Positioning Statement?
It’s easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct statements that each have their own …
How Embedded Is Product Marketing In Your Product Development Process?
We are nearing the finish line on this year’s Survey of Product Team Performance and as we prepare to begin the regression analysis I noticed an interesting comment from one …
How Essential Are Project Managers To Your Product Team’s Success?
We are in the midst of conducting our 2014 survey of Product Team Performance. This is an annual study we conduct to examine the factors that drive high performance product …