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What’s the Difference Between a Value Proposition and a Positioning Statement?

In 2014, Agile, Business Analysis, Lean, Product Management, Product Management Facts, Product Marketing, Product Owner, Product Teams, Project Management, Uncategorized, User Experience by [email protected]Leave a Comment

It’s easy to confuse the concept of a value proposition with a positioning statement. However, it is important to recognize that these are separate and distinct statements that each have their own …