I trace the increasing acceptance and implementation of high quality user experience (UX) to what I call the “Apple wave.” Apple’s emphasis on the quality of the user experience transformed …
Global Study of High Performance Product Teams
For the past three years Actuation Consulting, along with a wide array of sponsors and industry associations, has conducted a global study of product team performance. The findings from our annual study …
Should Product Teams Understand Their Product’s Sales Cycle?
The Product Team’s Knowledge of the Sales Cycle While the data show the majority of product teams have managed to strike a strong relationship with their organization’s sales team, with only occasional …
The ProdBOK Guide is Now Available on Kindle at Amazon.com
Since the launch of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK Guide) several weeks ago I have been asked by a large number of people …
The ProdBOK Guide Enters Publication: Taking Time to Reflect on This Industry-Wide Collaboration
If someone had told me at the beginning of the ProdBOK Guide journey that it would take three years to develop the first edition of The Guide to the Product …
Executive Involvement with the Product Team – What is the Best Approach?
Earlier this year we surveyed a wide variety of global organizations to learn more about what differentiates high performance product teams from those that are less successful. We defined high …