Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …
Product Launch – Five Things Product Team Members Would Change
As discussed in last week’s post, product launch continues to a be a consistent pain point for many organizations. Based upon the responses from our 2013 Study of Product Team Performance there …
How Well Defined is the Product Manager Role in Your Organization?
Interestingly, this year’s Study of Product Team Performance illustrates a direct correlation between high performance and how well the role of the product manager is defined. When the role is …
Silicon Valley Code Camp, SVPMA, and ProductCamp San Francisco All in Two Weeks!
Product Management is alive and well in San Francisco and Silicon Valley! Over the next two weeks Ron Lichty and I will be canvasing three different venues where product managers …
The ProdBOK Guide Has Arrived! Now Available on Amazon.
It gives me great pleasure to announce that the ProdBOK Guide is now available! It represents three years worth of hard work by a wide swath of the product management …
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