Our research into the effectiveness of product teams has painted a somewhat stark picture of how product teams perceive their own levels of performance. The data illustrates that only a minority …
Marketers – How Strong Is Your Relationship With The Product Development Team?
As part of this year’s Study of Product Team Performance we asked product team members to describe the nature of their relationship with marketing or product marketing. We know from …
Should Product Teams Understand Their Product’s Sales Cycle?
The Product Team’s Knowledge of the Sales Cycle While the data show the majority of product teams have managed to strike a strong relationship with their organization’s sales team, with only occasional …
Are Project Managers Valued Anymore?
The project management profession has been evolving alongside the emergence of Agile methodologies, such as Scrum, which has forced a degree of professional self-reflection on the role of the project manager in an Agile …
Entrepreneur: Crazy Is A Compliment
The Wall Street Journal recently* ran an article on entrepreneurs. The substance of the article revolved around a book written by Linda Rottenberg entitled “Crazy Is A Compliment: The Power …
Return On Investment: How Long Do You Have To Demonstrate A Return?
Last week I wrote a blog post entitled “Return on Investment: Less Important Than Many Think?” As is turns out, less organizations than you might think actively use return on …