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  • About Us
    • Who We Are
  • Product Management Consulting Services
    • Product Management Organization Assessment
    • Enterprise-wide Systems and Process Alignment
    • Recruiting & Roles Definition
    • Tailored Coaching & Mentoring
    • Evaluating and Improving Product Team Performance
  • Training
    • Training Overview
    • Training for Product Management Professionals
    • Training for Product and Project Managers
    • Training for Product Teams
  • Shop Toolkits
  • Resources
    • Blog
    • Case Studies
    • Clients and Testimonials
    • Product Management Templates – Free Download
    • The Study of Product Team Performance
    • Study Infographics
    • Recommended Publications
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Tag Archive

  • Agile, Business Analysis, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Sales, Take Charge Product Management / May 1, 2017

    What is a Product Brief and Why is it Important?

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What is a Product Brief and Why is it Important?

In Agile, Business Analysis, positioning statement, Product Management, product manager, Product Marketing, Product Owner, Product Teams, Sales, Take Charge Product Management by May 1, 20173 Comments

Once you’ve selected your approach to the product launch, you’re ready to prepare your product brief. As you’ll remember from my last post, there are essentially three approaches to product …

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