Being associated with a product or product line is more than just being assigned to a project. To stay in sync with your product team, you must understand the process …
Product Management and Business Analysis – Perfect Partners
By Greg Geracie and David Heidt Companies often struggle to maintain a good balance between their market activities and their product development efforts. The fact is – most new products …
Business Case Ownership: Nothing But the Facts Please
Several months ago I was asked to participate on a cross-functional panel tasked with answering a difficult question. Would you rather hire a project manager or a business analyst? The …
Placing Value at the Center of Product Management
What is Product Management? (part two) Perhaps a better way to think about product management and its critical role in ensuring organizational success is to envision three pillars. These three pillars make up …
The Value of Product Management
The True Value of Product Management (subtitled: What is Product Management?) This blog post discusses the value of product management to the organization and the difficulty that many parties have in communicating the functions value.