By Greg Geracie and David Heidt Companies often struggle to maintain a good balance between their market activities and their product development efforts. The fact is – most new products …
Business Case Ownership: Nothing But the Facts Please
Several months ago I was asked to participate on a cross-functional panel tasked with answering a difficult question. Would you rather hire a project manager or a business analyst? The …
Collaboration Leads to Improved Outcomes
The project manager / product manager relationship Sure we know that effective collaboration leads to improved outcomes and more effective teamwork. But what specific functional collaborations are key in triggering …
Placing Value at the Center of Product Management
What is Product Management? (part two) Perhaps a better way to think about product management and its critical role in ensuring organizational success is to envision three pillars. These three pillars make up …
The Value of Product Management
The True Value of Product Management (subtitled: What is Product Management?) This blog post discusses the value of product management to the organization and the difficulty that many parties have in communicating the functions value.