Effective product managers spend a significant amount of time in the market gathering requirements, monitoring trends, examining competitive activity, and evangelizing their product. Product managers are also expected to distill …
Product Management and Business Analysis – Perfect Partners
By Greg Geracie and David Heidt Companies often struggle to maintain a good balance between their market activities and their product development efforts. The fact is – most new products …
Collaboration Leads to Improved Outcomes
The project manager / product manager relationship Sure we know that effective collaboration leads to improved outcomes and more effective teamwork. But what specific functional collaborations are key in triggering …
Placing Value at the Center of Product Management
What is Product Management? (part two) Perhaps a better way to think about product management and its critical role in ensuring organizational success is to envision three pillars. These three pillars make up …
The Value of Product Management
The True Value of Product Management (subtitled: What is Product Management?) This blog post discusses the value of product management to the organization and the difficulty that many parties have in communicating the functions value.