Since the launch of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK Guide) several weeks ago I have been asked by a large number of people …
The ProdBOK Guide Has Arrived! Now Available on Amazon.
It gives me great pleasure to announce that the ProdBOK Guide is now available! It represents three years worth of hard work by a wide swath of the product management …
The ProdBOK Guide Enters Publication: Taking Time to Reflect on This Industry-Wide Collaboration
If someone had told me at the beginning of the ProdBOK Guide journey that it would take three years to develop the first edition of The Guide to the Product …
The Most Frequently Cited Obstacles to a Product Team’s Success
Our research into the dynamics of product teams it primarily focused upon what differentiates high performance teams from less effective ones. However, each year we ask a question geared at …
Executive Involvement with the Product Team – What is the Best Approach?
Earlier this year we surveyed a wide variety of global organizations to learn more about what differentiates high performance product teams from those that are less successful. We defined high …
Download Your Free Copy of This Year’s Study of Product Team Performance
Yesterday we published our 2nd Annual Global Study of Product Team Performance. An incredible amount of work goes into the effort of producing our annual study. But at the end …
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