Being associated with a product or product line is more than just being assigned to a project. To stay in sync with your product team, you must understand the process …
Product Managers and Business Analysts (Part Two)
Effective product managers spend a significant amount of time in the market gathering requirements, monitoring trends, examining competitive activity, and evangelizing their product. Product managers are also expected to distill …
Product Management and Business Analysis – Perfect Partners
By Greg Geracie and David Heidt Companies often struggle to maintain a good balance between their market activities and their product development efforts. The fact is – most new products …
Collaboration Leads to Improved Outcomes
The project manager / product manager relationship Sure we know that effective collaboration leads to improved outcomes and more effective teamwork. But what specific functional collaborations are key in triggering …
Placing Value at the Center of Product Management
What is Product Management? (part two) Perhaps a better way to think about product management and its critical role in ensuring organizational success is to envision three pillars. These three pillars make up …