Why are so few product management organizations proactive? The Merriam-Webster dictionary defines the word proactive as: “controlling a situation by making things happen or by preparing for possible future problems“. Successful product …
Military Strategy Applied to Product Marketing
Product marketing is an area that many company’s struggle with. That is because organizations often don’t take a strategic approach to the way they organize and design campaigns. In fact, product …
The Importance of Product Launch
Companies often spend millions of dollars on product development efforts and carefully monitor and control the entire process only to treat the product launch process as an afterthought. It is …
Cindy F. Solomon of Global Product Management Talk on Product Marketing in Silicon Valley
Cindy, welcome to Take Charge Product Management. As you look across the product marketing profession what do you see? (Cindy Solomon) I see that what may have previously fallen under …