BOOKS

Unlock your product management potential and achieve breakthrough performance for your products and company! If you’re seeking an effective and proven approach to product management—one that acknowledges most product managers enter the field with little or no training and must learn through trial and error—this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

Whether you’re a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide equips you with best practices to optimize your time, enhance your effectiveness, and increase your value.

Are you ready to master the essentials of product management and marketing? Dive into “The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK^®,” the ultimate resource for aspiring and seasoned professionals.

ProdBOK is your comprehensive guide to navigating the complex world of product management and marketing, packed with industry insights, best practices, and practical tools. Whether you’re looking to refine your skills, stay ahead of market trends, or achieve certification, ProdBOK equips you with the knowledge you need to excel.

Don’t just keep up with the industry—lead it. Get your copy of ProdBOK today and take the first step toward unparalleled expertise and career advancement.

ProdBOK is published in collaboration with the Association of International Product Marketing and Management (AIPMM), with the support of Professor Steven Eppinger from the Massachusetts Institute of Technology (MIT).