ABOUT ACTUATION CONSULTING
Our Product Management Consulting has Driven Results That Matter for 20 Years
HOW WE
DO THINGS
By leveraging our industry-leading market research, which is built upon statistically significant regression analysis, we have established proprietary benchmarks and best practices. These can be customized and tailored to fit your organization’s unique needs and culture.
We understand that one-size-fits-all solutions are ineffective. While many customers share similar needs, no two clients are the same.
Challenges within an organization’s product management function are highly visible to executives, customers, and key stakeholders. Our product management consulting not only helps you address these visible issues but also uncovers root cause problems, ensuring they are effectively resolved.
Seasoned consultants
Our experienced principals have successfully guided product organizations.
Tailored engagements
We tailor our approach to your business and culture, drawing on our research and experience.
SINGULAR
FOCUS
We prioritize what matters most, backed by our vast experience.
SUSTAINABILITY
We partner with your product management team and key stakeholders to ensure lasting change.
LEADERSHIP
GREG GERACIE
CHIEF EXECUTIVE OFFICER
Greg Geracie is the CEO of Actuation Consulting, a leading provider of product management consulting, assessments, training, coaching, and mentoring to some of the world’s most renowned organizations.
He authored the global bestseller Take Charge Product Management® and serves as the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®). This industry-wide initiative, in partnership with the Association of International Product Marketing and Management (AIPMM), aims to standardize the practice of product management.
As an Adjunct Professor at DePaul University’s College of Computing and Digital Media, Greg established the first product management curriculum focused on high-tech product management for both graduate and undergraduate students.
He is a regular contributor to numerous industry publications, with articles published by the Silicon Valley Product Management Association, the Boston Product Management Association, the Project Times, asapm, IPMA, and the Business Analyst Times. Additionally, Greg actively contributes to webinars and blogs and frequently speaks on the topics of product management and product team collaboration.