Last week I read an article in the Wall Street Journal entitled The Way to Become a “Strategic” Executive. The piece was written by Herminia Ibarra who is a Cora …
Voice of the Customer: Why Are Organization’s So Poor At Acknowledging Customer Feedback?
Organizations around the world tout their desire to listen to and capture customer feedback and suggestions. Listening to the “voice of the customer” is widely regarded as the de facto …
Global Study of High Performance Product Teams
For the past three years Actuation Consulting, along with a wide array of sponsors and industry associations, has conducted a global study of product team performance. The findings from our annual study …
Preparing For Your First Industry Analyst Briefing
There is a first time for everything. If you have been asked to participate in an industry analyst briefing, but have never done it before, here are some things to …
Marketing And The Product Team – How To Nurture A Positive Relationship
One of the issues that organizations encounter as they scale is optimizing the working relationship between marketing (or product marketing) and the product team. So in our most recent market …
How Effective Is Your Product Team?
Our research into the effectiveness of product teams has painted a somewhat stark picture of how product teams perceive their own levels of performance. The data illustrates that only a minority …